30+ Years and Still Going Strong

Car Care was started in Perth in 1987 and has since grown to become Australia’s largest mobile car detailer with operations in Sydney, Central Coast NSW, Canberra ACT, MelbourneBrisbane,  Gold CoastSunshine CoastAdelaideNorthern TerritoryTasmania and, of course, Perth.

In BRW’s January 2006 focus on Australian franchising Car Care was ranked 33rd in a list of the Fastest Growing Franchises in Australia. In addition Car Care was ranked 13th in the proportion of sales derived outside Australia – ahead of companies such as Jim’s and Boost Juice.

Most people only dream of owning their own business but our franchisees live that dream every day. Our franchise system has helped people from all walks of life and, in many cases with no previous business experience, establish a successful business with a good income and lifestyle without the need for huge investment.

Car Care’s major point of difference in the detailing industry is that all vans are equipped with their own water tank and generator, making it unnecessary for franchisees to locate taps and power points. The saying “we can go anywhere” truly has meaning.

This was the reason Audi chose Car Care as their preferred car detailer when they decided to take some cars and journalists across the Nullarbor with a Car Care franchisee in tow. Now that’s what we call mobile – although most of our detailer’s like to return home at night!

As the name would suggest, we tend to focus on cars, although we have been called upon to detail, boats, light airplanes, huge earth moving and mining equipment, caravans etc., etc.

Whilst our major focus is on Australia we have established a small network in New Zealand and China and may continue to expand overseas with the right partners.

Joining Us

Car Care Franchising Info

Become part of the Car Care Franchising team and own your business
Joining Us

The Car Care Managment Team

“My best friend is the one who brings out the best in me”
– Henry Ford, founder of the Ford Motor Company

Any business is only as good as its people. When it’s a franchised business this is even more important as we are partners.

Your Car Care Franchise is supported by a team of experienced business people that are based in your state. You will receive support from people who not only understand the business but also your local conditions.

When combined, our State Master Franchisors have about 200 years’ experience and come from a variety of backgrounds.

Our People

Mike StringerCar Care Australia
Mike spent twelve years in Sales & Marketing with Canon in the UK. As Marketing General Manager he oversaw the transition of the photocopier as a standalone device to an integrated network printer.

Mike left in 1994 to set up one of the UK’s first Web Agencies. Over the next three years he worked with many blue chip companies including Shell, BBC and Apple in developing their web strategy. The business was quickly expanded to include a digital graphics company – Print 2 Go – and a telephone technical support business that handled all the support for Apple Europe.

Mike returned to Australia with his family in 2004, purchasing Housework Heroes. The Car Care business was purchased in April 2005 with a view to expanding the brand throughout Australia. The purchase of United Home Services in 2010 will enable future technical developments that will help strengthen all the companies.

In summary, Mike has extensive experience in building companies and developing brands in a rapidly changing, highly competitive market.

Mike was WA State President and board member of the Franchise Council of Australia from 2008-2014 and in 2011 was awarded an – Outstanding Contribution to Franchising Award at the National Franchising Convention. He is also the recipient of the prestigious Paddy Thompson Award recognising those that have made a significant contribution to franchising in WA.

Mark LyonsCar Care Western Australia
Mark joined Car Care in 2003 as the franchise owner for Kalamunda, after many years managing a service support team in the air conditioning sector. He quickly established a reputation for excellent customer service in an area that was previously almost untouched.

In 2005 Mark represented Car Care in the FCA state finals and was awarded the WA Franchisee of the Year Award in the Franchise Council of Australia’s BEST OF THE BEST Award.

Since this date Mark has purchased the state rights for WA and now operates as the Master Franchisee – he still keeps his hand in as franchisee for Lesmurdie.

Mark carries out all training for new franchise owners in WA and his knowledge and experience as a detailer is of great benefit to the group in establishing tools that assist the business at all levels.

Craig PetersCar Care New South Wales
Craig Peters has held senior positions in large hospitality groups for over 15 years and was a hotelier for 7 years of that time.

Craig then entered the franchise industry as a franchisee in 2001 and has owned and operated numerous franchise businesses at a franchisee and regional master franchisee level. On successfully selling his last franchise business Craig developed the franchise model for a national commercial cleaning company. Craig was responsible for the development and growth of the company from 2006 to 2009.

Craig’s experience in building successful customer driven businesses is a key factor to his success. His detailed knowledge of franchising and sales and marketing strategies are used in helping franchisees develop their franchise areas and also maintain the growth of the Car Care brand throughout New South Wales. It is also of great benefit to the group at large as he is able bring the best practises from the various systems he has been involved in.

Ron Bongetti, Bernard Carroll & Gerard MurphyCar Care Victoria
Ron Bongetti is the Victorian General Manager and main contact in terms of operations. Ron has 25 years’ experience in the Sports and Recreation Industry, winning the Victorian Sports Administrator of the Year Award in 1995. He acted as an ambassador for Melbourne’s 2006 Commonwealth Games bid and also created the E.J. Whitten Foundation staging the first AFL E.J.Whitten Legend’s Match.

Ron is currently a Board Member at VicSport, Victoria’s Peak Body in Sports Advocacy

Bernie Carroll has a wealth of experience in operating national leisure companies and holds a Masters Degree in Business Administration (MBA). Bernard was also a Franchise Owner within the Finn Franchise Business Broker network before recently starting his own broking business. Bernie is largely involved in the development of the group.

Gerard Murphy is best known as one of Australia’s longest serving independent leisure facility contract managers and a Councillor on the Baw Baw Shire Council. He also operates a number of other small businesses. Gerard has responsibility for the administrationof the Car Care business – invoicing, call management etc.

The collective knowledge of these three gentlemen is of great benefit to the local franchisees and the group as a whole, as it brings a fresh approach through their continued involvement in the broader business world.

Maria RobertsCar Care South Australia
Maria Roberts purchased the Car Care business in September 1998, eighteen months after it commenced trading. She has since built the business up to its current level of 10 franchisees by developing a strong support structure for all franchisees, whilst recognising their individual responsibilities in growing their own business.

She has an excellent insight into the market and brings her many years of service related experience in helping to deal with customers. Hers is a very hands on approach which provides franchisees with a high degree of confidence in promoting the Car Care brand throughout SA.

Daniel BurrowsCar Care Queensland
Daniels first business was a riverside cafe in a leafy Brisbane suburb. Whilst the business was successful it turned out that hospitality was not for him and moved into business sales with LINK business. It was there that he saw the Car Care opportunity and liked it so much he purchased the master rights to Queensland. He has great plans to develop the business right across the state.
David BeattieCar Care Tasmania
The Master Franchisor for Tasmania, David Beattie, purchased the rights for Car Care Tasmania in 2004 and currently operates a Car Care fixed detailing site at 225 Liverpool St., in Hobart’s CBD. David had 27 years administrative experience with Telstra, the last 8 years in managerial positions.

David commenced his own business (Amaranth Enterprises Pty Ltd) in 1993 and undertook some major property developments in and around Hobart including the $2.5 million conversion of the heritage building at 3 Brooke St on Hobart’s waterfront (now known as Quest Waterfront) from office accommodation to 2 exclusive penthouses and 34 executive apartments. In Nov 2002 David purchased the Tint-a-Car Hobart franchise and has continued to operate the business ever since. He is also the High Performance (window) Films’ representative for Southern Tasmania.

David’s experience with Telstra, as a property developer and as a franchisee means that he is able to inform and advise potential Car Care franchisees about franchising generally and is able to offer invaluable counsel and assistance in establishing and operating their franchised businesses.